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Audemars Piguet x Travis Scott: Royal Oak Perpetual Calendar Skeleton “Cactus Jack”

McDonald’s, Connected Cannabis, Dior, and now…replica Audemars Piguet? At first glance, this collection of companies seems to have little to do with each other. However, they all have one thing in common: They all collaborate with Travis Scott’s Cactus Jack brand. Audemars Piguet is the latest brand to join this unusual club. As part of the collaboration, Travis Scott and Audemars Piguet have launched a limited edition Royal Oak Perpetual Calendar watch, a first for the brand.

King of Collaborations: Travis Scott Travis Scott knows how to make his collaborations into distinctive cultural phenomena, deftly establishing himself and his Cactus Jack brand across industries and mastering even the most casual collaborations with his unique Cactus Jack aesthetic. For example, fast-food chain McDonald's geared up for 2020 by letting the rapper create his own Travis Scott menu, dressing employees in specially designed Travis Scott uniforms, and whetting the appetites of so-called Hypebeasts across the country. Scott's McDonald's menu sold out nationwide within days. The video of the rapper being surrounded by a hysterical crowd of fans outside the oldest McDonald's restaurant on Florence Avenue in Downey, Calif., is a vivid testament to the rapper's power to create spectacle. Like King Midas' Midas touch, Travis Scott has the unique ability to create hype around every brand he touches.

Nike even flipped the famous “Swoosh” for him in 2019. The mocha-colored Air Jordan 1 sneakers, with the logo facing backwards, brought enough variety to a simple design to create unprecedented hype. So much so that after Travis himself wore the shoes during a Grammy performance in May 2019, Nike accelerated the release date. However, there are also some collaborations that don’t attract much attention, such as Scott’s first beauty collaboration with the brand Byredo. Titled "Travx Space Rage," the collaboration consists of a fragrance and a candle, ambitiously promising the scent of outer space. replica luxury watches

Audemars Piguet x Travis Scott This time around, though, the king of street style isn’t designing a burger, but the “Chocolate AP.” As part of the collaboration, Cactus Jack and Audemars Piguet have launched a new Skeleton Royal Oak Perpetual Calendar Limited Edition watch in “Chocolate Brown” ceramic, a first for Audemars Piguet. In addition, both brands have designed a complete merchandise package, including a collection of fashion and accessories including hoodies, T-shirts, jackets, pajamas, shorts and hats.

case The brown ceramic case has a height of 9.9 mm and is water-resistant to 20 meters. The sapphire crystal and brown ceramic case back feature the words “Royal Oak Perpetual Calendar,” “Limited Edition of 200 Pieces” and “Utopia is a state of mind” – the latter a nod to Travis Scott’s new album. The 22-karat rose gold skeletonized oscillating weight is decorated with alternating satin-brushed and polished bevels and is engraved with the “Audemars Piguet” and “Cactus Jack” logos. The movement is visible through the case back and dial front. The highlight of the collaboration between the two opposing worlds is the “Cactus Jack” logo, unmistakably located at the center of the oscillating weight. replica MB&F HM4 Watches

dial Audemars Piguet gave the rapper the freedom to put his Cactus Jack stamp on numerous design elements on the dial. The layout of the calendar and day of the week display was designed by the Audemars Piguet design team based on Travis Scott’s own sketches. Even the hands of the day counter recall the shape of the brand’s logo. However, the most eye-catching reference is the design of the moon phase display at 6 o’clock. The usual depiction of the moon has been replaced by Cactus Jack's iconic smiling face, its mouth sewn shut and its coating glowing blue in the dark. In contrast, other calendar displays (except the day of the week display) glow green at night.

Benamias leaves with a bang Travis Scott's talent for creating pop culture outside of hip-hop, such as his collaboration with the video game Fortnite or his own Travis Scott action figures, ensures that people outside of hip-hop are also passionate about him. The result is a very young and almost fanatical fanbase that devours almost everything the rapper puts out. However, this raises the question of who exactly Audemars Piguet is trying to attract with this collaboration. At least, there seems to be near-unanimity in the watch community that this clearly misses the target group.Jacob & Co. Bugatti Chiron Tourbillon

So, should this collaboration be better understood as the last act of current CEO François-Henry Bennahmias before he leaves Audemars Piguet with much fanfare and hands the reins to Ilaria Resta? In the words of Travis Scott: “This is my brother Francois’ final project as AP CEO, which makes it even more epic — we’re sending him with A huge […] epic mic drop.”

Brand Audemars Piguet Model Royal Oak Perpetual Calendar Skeleton “Cactus Jack” Limited Edition Reference 26585CM.OO.D301VE.01 Case Material Brown Ceramic Aspect Diameter: 41mm Height: 9.9 mm Water resistance 2 bar (~20 m) Dial Sapphire dial, rose gold framed subdials and date indications with luminous coating that glows green in the dark Strap/Bracelet Brown calfskin strap with textured denim effect Mobile Movement 5135 Movement type automatic Power reserve 40 hours Frequency 19,800 times/hour (2.75 Hz) Functions Perpetual calendar with day indication, day of the week, date, astronomical moon, month, leap year, hours and minutes

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